This is an illustrative sample with fictional competitors, so you can see the exact format and depth of a Zelos brief. Your real brief is built nightly from signals detected across 18 sources for the competitors you track — and every claim links to its evidence.
Sample Weekly Brief
42 signals detected · 3 competitors · delivered Monday 8:00am
The week's defining move is Northwind's shift to usage-based pricing — a direct play for your self-serve segment, arriving while their own support reputation is eroding. BoltBase's free-tier removal hands you a rare inbound window. Acme's hiring pattern says their AI announcement is a when, not an if: prepare your counter-positioning now, not after their launch post.
Concrete counter-moves, ranked — not generic advice
Launch a "switch from BoltBase" landing page + promo before Friday
Their free-tier removal (detected Tuesday) creates a 2–3 week acquisition window.
Brief sales on Northwind pricing objection handling
Their usage-based pricing will surface in every competitive deal this quarter.
Fast-track the support SLA page and add response-time proof to comparison pages
Northwind's support complaints are your sharpest differentiator this month.
Forward-looking calls, each grounded in named signals — and tracked to resolution on your Prediction Scoreboard
Acme Analytics: Will announce an AI reporting assistant within ~2 months
Basis: 6 AI-engineer hires + "conversational reporting" in job specs + CEO teased "big AI news" on a podcast · high confidence
Northwind CRM: Enterprise push: SOC 2 badge + security page rewrite suggest upmarket motion in Q3
Basis: New compliance hires + website diff on security page · medium confidence
Where rivals are genuinely ahead of you — no spin. This section is why founders trust the rest of the brief.
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